phases of the business cycle
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Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
The era of the all-powerful search engine is waning. In its place, the power of the publisher and the content provider is rising again, just like it did in the early 19th century — only the players will be very different. Back when “Web 2.0″ was still a shiny new moniker, search engines had unequaled power. [...]
Hang onto this essential checklist, so you’ll know what to do when the time comes.
Total Picture Radio with Peter Clayton
Total Picture Radio is a career advancement podcast to help knowledge workers navigate today's job market. We are committed to sharing ideas and commentary from thought leaders in business, strategy, marketing, career management, media, and the Internet. TPR podcasts actionable information for high-performance careerists - and business leaders creating talent-focused organizations. Our in-depth interviews include best-selling authors, senior executives, visionaries, leadership coaches, and entrepreneurs.
- How To Choose the Right Press Release Service: It's More Than Just "Copy and Submit"
"We don't just send the (press) releases. We spend time studying and measuring the results. We talk with our customers about their experiences using these services. We follow industry throught leaders in the merging fields of public relations, marketing, social media, search engine marketing (SEM) and search engine optimization." - Kevin Grossman, president, HRMarketerKevin GrossmanWelcome to a Success Strategies channel podcast on Total Picture Radio with Peter Clayton reporting. Joining us today is Kevin Grossman, president of HRmarketer.com. Kevin has over twenty years of marketing communications experience working in the human resources and recruiting services industries, high-tech, and higher education. In this podcast, Kevin and I discuss the most interesting and important data points resulting from the new HRMarketer.com Article titled "Making Sense of Your Press Release Distribution Options.Questions for Kevin Grossman:HRMarketer has distributed thousands of press releases so I'm hoping you can help make sense out of what has become a very confusing and crowded space of competing products - from premium services such as Business Wire to free press release distribution services -- how do you go about selecting the best service?HRMarketer has stopped using the free press release services, why?A service I've used often to promote my guests on TotalPicture Radio, and an organization you're affiliated with is PRWeb. But even here, using PRWeb directly, I can spend anywhere from $80 to over $1000 -- how do you determine which level is most appropriate?Help me understand the difference between the major services: PR Newswire, Business Wire, PRWeb, and Marketwire -- how do you determine which will be most cost effective for the audience you're attempting to reach?As you write in your article, "it all starts with content." If you've ever scanned the press release services, you realize the amount of crap pushed out on a daily bases. What advice can you share with us?Have you found certain days are better than others for distributing your release? (Is Tuesday better than Friday)I'd like to have you review some of the best practices you write about. A lot of people think once the release has been published, the work is done.How do you go about search engine optimizing a release?What additional advice can you share regarding press release distribution? - Bonus Track excerpt: Dr. Graeme Codrington: What happens when the baby boomers stop retiring?
"Fertility rates are dropping and the number of older people is rising. And that's going to change the world.""This recession has been more than just an economic downturn. Almost every institution you can think of is going through some kind of structural change at the moment. Change that is going to change some of the basic rules for success in each industry... We're not going to go back to normal after the recession is over."The 2 part interview series on TotalPicture Radio is based on Dr. Codrington's article, titled "After Shock: the five trends disrupting business in the next 5 years." Graeme is an expert on “seeing the world through other peoples’ eyes”. As a recognized international expert on generations and the future of work, Graeme has ten years of experience in demonstrating how you can connect better with your staff and customers. He has worked with diverse companies around the world, lectures at four top universities, including the London Business School and has a doctorate in business administration. - Dr. Graeme Codrington: What Do You Need to Know to Be an Winner in the New Normal?The T.I.D.E.S. of Change, Part 2: What Do You Need to Know to Be an Winner in the New Normal?
The T.I.D.E.S. of Change, Part 2: What Do You Need to Know to Be an Winner in the New Normal?"This recession has been more than just an economic downturn. Almost every institution you can think of is going through some kind of structural change at the moment. Change that is going to change some of the basic rules for success in each industry... We're not going to go back to normal after the recession is over."Dr. Graeme CodringtonWelcome to part two of our special Leadership Channel Podcast on TotalPicture Radio featureing Dr. Graeme Codrington, one of the founding partners of TomorrowToday, based in London, England. This is Peter Clayton Reporting. Our guest is the author of the article, titled "After Shock: the five trends disrupting business in the next 5 years." and an expert on “seeing the world through other peoples’ eyes”. As a recognized international expert on generations and the future of work, Graeme has ten years of experience in demonstrating how you can connect better with your staff and customers. He has worked with diverse companies around the world, lectures at four top universities, including the London Business School and has a doctorate in business administration. He is also an entrepreneur, having successfully been involved in building an IT start-up and selling it before the crash, and now is one of the founding partners of a global consulting firm, TomorrowToday.Questions for Dr. Graeme Codrington:The second key driver you highlight is institutional change. What do you mean?(I mentioned to someone that Linkedin Questions provided a platform for a free focus group - which brought up a discussion Chris Anderson's book Free).One industry you focus on is banking – "both retail and investment – is also a great example of an industry that is about to experience massive regulatory change."The third of the five TIDES of change is demographics - specifically the aging population. Is this a global phenomenon?The 4th wave on your list is Environment and Sustainability. The UN sponsored conference on climate change in Copenhagen is wrapping up as we're recording this, and it has about as much consensus as the health care bill does here in the states.You touch on the fact that the gen y population wants to work for ethical corporations.The final TIDES of change is shifting social values. How so?What practical steps can we take to not just respond to these changes, but embrace and benefit from them?Dr Graeme Codrington is an expert on the new world of work and multigenerational workplaces. As a writer, speaker and strategy consultant, he has helped thousands of leaders improve their organizations by understanding the new world of work and effectively influencing their key staff and customers. His unique style blends cutting-edge research, thought leading insights with humour and multimedia-driven presentations and workshops.Speaking internationally to over 100,000 people every year, he has shared the platform with the likes of Edward de Bono, Jonas Ridderstrale, Sir Ken Robinson and Neil Armstrong, and was recently voted “Speaker of the Year” by the Academy for Chief Executives. His client list includes some of the world’s top companies, and CEOs invite him back time after time to share his latest insights. Graeme is a visiting professor at four top business schools, including the London Business School. He has a Doctorate in Business Administration and three best-selling books published by Penguin. Graeme is the co-founder of TomorrowToday, a global consulting firm with a successful track record of helping companies connect with their most valuable customers and talented staff, in a manner that drives down costs and increases sales.Graeme’s breadth of knowledge and expertise makes him highly relevant in today’s rapidly evolving business world. He has formal qualifications in business administration, accounting, theology and sociology, and a wide range of business experience, from articles at KPMG to an IT startup, and professional musician to strategy consultant. His experience and depth of knowledge combine together with his conversational and humorous presentation style. He ensures that participants from all levels of the organisation leave his sessions inspired and equipped to immediately apply what they have learnt for lasting impact in their companies. - David Perry: When a headhunter calls, What do you Do? Bonus Track
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job"In the new economy, jobs are temporary. That means you need to be permanently looking for your next opportunity." David PerryDavid Perry is managing director of Perry-Martel International, one of North America’s top executive , recruiting, and placement firms. He is the author of numerous career book, the latest being Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (link